Commercial food photography requires a precise balance of composition, lighting, and styling to make a product look both premium and appetising. My approach is rooted in art direction—ensuring that every image not only showcases the fresh quality of the ingredients but also aligns seamlessly with the broader brand identity and digital marketing strategy. Managing everything from initial concept and propping to the final shot, I focus on creating clean, vibrant, and commercially viable imagery.
DELI LITES Product Range Rollout
The Brief: To concept and shape and shape a premium suite of new product lines—including Bakery Gourmet and the high-protein DELI+ ranges—and to deliver a matching suite of food photography that immediately communicates nutrition, freshness, and artisan quality.
The Approach: Having led the creative development of the product ranges from initial concept, my focus for the visual rollout was on natural lighting and rich textures to elevate their premium positioning. I worked closely with our NPD and marketing teams to ensure the food styling accurately reflected customer insights while remaining entirely functional for packaging, social media, and web layouts.
The Deliverables: Product Concept Development, Art Direction, Studio Lighting & Composition, Food Styling, and High-Resolution Digital Assets for Print & Web.
Salted Caramel Brownie
Brownie Stack
Ham and Cheese Toastie
Impulse Bars
Breakfast Muffins
Protein Duo Bites
Deli+ High Protein Oats
Italian Sub Roll
Gourmet Posh Ploughman's
Luxury Cookie Box
Salted Chilli Chicken Wrap
Free Range Egg and Spring Onion
